15 Do’s and Dont’s of Social Media In 2025

It’s 2025, and if your social media game isn’t on point, you’re probably wondering why all your effort still isn’t paying off. You've tried posting everything frequently, using all the trending hashtags, even running ads, but nothing seems to stick. 

Guess what? You’re not alone. In fact, a lot of brands are stuck in the same social media maze. The truth is, what worked last year doesn’t work now, and what worked last week might not even work today. 

Social media has evolved, and to thrive in 2025, you need to adapt. You need a strategy that’s not just “vibe-based” but results-driven. So, what are you doing right... and more importantly, what are you doing wrong? 

Let’s break it down: Here are 15 Do’s and Don’ts of Social Media in 2025, your guide to cutting through the noise, building your brand, and finally getting noticed online! 

Here’s What’s Actually Working  

Social media is not a one-size-fits-all game. And if you’re still treating it like that, well, explains why your brand’s presence is feeling a bit stale. But don't stress, because we’ve got you covered. 

So, let’s talk about how you can get this right and stop wasting your time on tactics that just don’t cut it anymore. 

1 Set Realistic Goals 

Before you start jumping into the deep end, let’s get real. What do you actually want to achieve with your social media presence? Sales? Brand awareness? Building a loyal fanbase? Whatever your goal, make sure it’s clear and manageable. No more “let’s just post and see what happens”’ t’s time to define success for your brand. 

2 Choose the Platform That Suits You 

Stop trying to be everywhere! Not all social media platforms are created equal, and not all will help you achieve your business goals. Know where your audience hangs out the most and show up where it counts. Whether it’s Instagram, LinkedIn, TikTok, or Twitter, make sure the platform fits your message and target audience. Don’t just follow the crowd. 

3 Talk Less, Listen More 

Social media isn’t just a megaphone for your brand. It’s a conversation. And if you’re only talking and never listening, you’re missing out on valuable insights. Pay attention to what your audience is saying, through comments, DMs, and engagement. Build relationships by responding, understanding, and tailoring your content based on real feedback. 

4 React to Negative Opinions 

Let’s be honest: not everyone is going to love what you do, and that's okay. What matters is how you respond. Don’t bury your head in the sand when someone gives negative feedback. React calmly, professionally, and show that you're willing to make things right. A genuine response can turn a critic into a loyal customer. 

5 Regularity is the Secret to Stable Audience Growth 

You can’t build a solid following by posting once in a while. Consistency is key to keeping your audience engaged and growing steadily. Whether it's daily, weekly, or bi-weekly, set a schedule you can stick to and make sure your content always delivers value. The more consistent you are, the more your audience knows they can count on you. 

6 Discover Your Unique Way to Communicate 

The Social Media World is quite Massive, and everyone is shouting for attention. But what will make your brand stand out? Find your unique voice, style, and approach. Whether it’s humor, relatability, or boldness, let your personality shine through and make sure it resonates with your audience. 

7 Produce Appealing Content 

Real FACT, nobody has time for boring content. If your posts aren’t visually appealing, interesting, or valuable to your audience, they’ll scroll right past you. Invest in creating high-quality visuals, videos, and posts that capture attention, tell a story, and provide value. Make sure every piece of content feels like a conversation starter. 

The Pitfalls to Avoid  

Now, let’s talk about what you shouldn’t be doing. While it’s easy to get caught up in the excitement of posting and interacting online, there are certain things that can quickly derail your social media efforts. Trust me, these missteps can cost you more than just likes, they can harm your reputation and even your business. 

Here’s what to steer clear of in 2025 to ensure your social media stays clean, professional, and effective 

1. Keep It Classy – Don’t Overshare 

It’s easy to get caught up in the moment, but remember, not everything needs to be shared. Find that sweet spot between engaging your audience and keeping certain aspects of your life private. There’s no need to turn your social feed into a reality show. 

2. Stay Respectful – Avoid Offensive Content 

Your words carry weight. Be mindful of what you post because one wrong move could damage your reputation and hurt others. Discriminatory or offensive content doesn’t belong anywhere on your feed. Keep it respectful and inclusive. 

3. No Room for Bullies – Don’t Engage in Cyberbullying 

If you see negative behavior online, don’t entertain it. It’s easy to get caught up in arguments, but responding to or allowing bullying never ends well. Take action, report and block any toxic behavior. 

4. Quality > Quantity – Say No to Spam 

We’ve all been bombarded with too many posts and constant self-promotion, and it’s exhausting. Don’t be the one adding to the noise. Focus on delivering valuable content that your audience will appreciate, not just more and more posts. 

5. Fact Check Before You Post – Don’t Share Misleading Information 

Sharing fake news or unverified information? Not a good look. Always double-check your sources before posting, especially if you're dealing with sensitive or important topics. Credibility matters. 

6. Hashtags, But Don’t Overdo It 

Hashtags can help your content get discovered, but they shouldn’t clutter your posts. Keep it simple with a few relevant hashtags that add value, not a dozen random ones. Less is more. 

7. Keep the Drama Off Social – Don’t Air Personal Conflicts 

Social media is not the place to resolve personal issues. Whether it's a disagreement with someone or airing grievances, keep that offline. Maintain your professionalism by handling conflicts privately. 

8. Think Before You Post – Don’t Post Under the Influence 

Whether you’re emotional, tired, or feeling a little too free-spirited, avoid posting when you’re not in the right headspace. Emotional posts can lead to regret later, so take a step back before you hit ‘send.’ 

You’ve Got This  

Nigerians Are Known for Breaking Rules, But These Are the Ones You Need to Stick to If You Want to Stop Wasting Time on social media, so...cheers!