5 Mistakes Ghanaian Businesses Make When Promoting on Instagram

Hey! Don’t scroll away.

You might feel like you’ve read this a million times already.
Another regurgitated “How to grow your business on Instagram” article?
We get it. But this, his is different.

This isn’t another copy-paste marketing sermon. This is a 2024 discovery that every smart business in Ghana should be using in 2025.

Why? Because the game has changed.

Over 6.5 million Ghanaians are on social media as of late 2024, and Instagram ranks top 3 for small business discovery, especially among users aged 18–35.
But here’s the kicker: most businesses are still playing by old rules in a fast-evolving space.

So if your posts get views but not customers, or if you’ve been stuck at the same follower count for months… you might be making one of these five mistakes.

Let’s fix that

1. You’re Talking, But Not To the Right People

Knowing your audience isn’t just Marketing 101, it’s survival.
Many Ghanaian businesses create content based on what they like, not what their audience needs.

You sell hair products, but your captions talk like you’re selling to salon owners in the U.S.? Wrong vibe.
Ghanaians want relatable and relevant, use Pidgin, mix Twi in your Reels, show familiar faces and neighborhoods.

Pro Tip: Create a “Ghanaian Buyer Persona” and let that guide your content tone and offers.

2. You’re Ghosting Local SEO (Yes, Even on Instagram)

Instagram is now a mini search engine. People type in “Accra nail tech” or “Jollof delivery Kumasi” and guess what? If your page isn’t optimized, you’re invisible.

However, here’s the thing: Most Ghanaian businesses don’t use geo-tags, location-based hashtags, or even mention their city in their bio.

That’s traffic, and money, you’re leaving on the table.

️ Fix it Fast: Add your city/region to your bio, use location hashtags, and turn on location tagging for posts.

3. You Have No Clear Content Strategy (Just Vibes)

If you’re posting “vibes” only, your audience can feel it.
One week it’s a motivational quote, next it’s a product, then silence for two weeks.

A content strategy helps your followers know what to expect, when to expect it, and what action to take.

Ask yourself:

What’s my goal?

What kind of posts drive it?

How often should I show up?

Use a simple weekly theme plan:
Mondays-Product demo
Wednesdays – Customer review
Fridays – Behind-the-scenes or promo

4. You Post But Don’t Engage (You’re Not a Billboard)

Instagram is not just for broadcasting, t’s a two-way street.

You ignore comments? Don’t reply to DMs? Don’t engage with others in your niche?
That’s like walking into Makola Market and not greeting anybody, you just won’t be seen.

Social Proof Grows When You’re Social.
Spend 10 minutes daily commenting, replying, and reposting user content. It’s free, and it works.

5. Your Branding Is Confusing (Or Missing Completely)

From your logo to the colors on your page to the way you write captions, your branding should feel like you.

But many Ghanaian business pages feel like five different people are managing them. Different tones, random visuals, no cohesion.

Inconsistency = forgettable.
Consistency = recognizability = trust = sales.

Quick Fix: Pick 2 colors, 2 fonts, and 1 tone of voice, then stick with it across posts, stories, and even WhatsApp.

Final Word: It’s Not About “Going Viral”, It’s About Being Remembered

Ghana’s digital landscape is heating up, and Instagram is no longer optional. It’s your modern storefront, and the way you show up there shapes how people see your business.

If you’re tired of seeing others blow up while your posts go unnoticed, maybe it’s time to stop posting for yourself and start building for your audience.

In 2025, relevance > reach.
Connection > content.
Consistency > luck.

Want to top up your competitors with more Instagram engagements? Reach out to us today. We provide Instagram boosting services for Ghanaians