Why is Instagram engagement dropping and how to fix it

Instagram Engagement Is Dropping, But Not for Everyone. Here's What They're Doing Differently. 

1. You're Not Imagining It — Engagement Is Down 

Your content is solid. You’re consistent. But the likes? They’re missing in action. 

 Before you blame your content or start doubting your skills, here’s the truth: Instagram engagement has been on a steady decline. 

A recent study from Later revealed that engagement on feed posts has dropped by 44% since 2019. That’s not a small dip, that’s a deep dive. 

And it’s not just happening to you. This is platform wide. 

2. So... Why Are Some Creators Still Growing? 

This is where things get interesting. 

Despite the algorithm shifts, some creators are still getting likes, views, saves, and not just the big accounts. 

 We’re talking upcoming artists, small businesses, even lowkey meme pages. 

Their secret? 

They’ve stopped treating Instagram like a lottery ticket. 

 They’re not just relying on the algorithm to bless them,they’re creating opportunities for visibility. 

 And that’s where TheKclaut comes in. 

3. The Game Has Changed — And So Should Your Strategy 

Content alone isn’t enough anymore. You need reach. 

Instagram has become a pay-to-play platform, even if we don’t always admit it. 

 The difference between being seen and being scrolled past? Visibility. 

That’s why top creators are now boosting their posts with intention, combining great content with smart exposure. 

With TheKclaut, you don’t need to break the bank to get your content in front of real people.